Big Picture - Marketing Strategy & Research Limited
Market Research in Auckland
info@bigpic.co.nz
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What you should know about Big Picture - Marketing Strategy & Research Limited
Nathan is a partner at Large Picture and one of our leading consumer strategists. Richard is a highly experienced brand strategist and is one of Fresh Zealand’s leading qualitative specialists. Having recently completed her Commerce Degree, Carina has kick started her career by joining the Huge Picture team to pursue her interest in market research. He took his insight and enthusiasm for brands with him when he became a partner in Huge Picture in 2001.
His experience in the use and implications of research client side gives Alex a holistic view of the importance of actionable and easily understandable insights. Having moved to Fresh Zealand, she is now active on Large Picture’s online research offering and enjoys turning consumer stories into actionable insights. This exposure to different people and places has given her a genuine passion for understanding cultures and customs, which is why she enjoys and excels active in research and marketing strategy. Outside of work she loves traveling, hiking around Fresh Zealand and singing soul music.
You never really grasp a person until you consider things from his point of view. Having done both qualitative and quantitative for clients and agencies gives her a holistic point of view when talking to clients. Over the years Carl has been responsible for developing a number of proprietary modeling tools that are now being worn by some of Fresh Zealand’s leading companies. When not in the office, she loves to spend time with friends and family, enjoying all that Auckland has to offer.
Originally from the UK, Charlotte has worked in marketing strategy and research in London for 3 years. This exposure to diverse people and places has given her a real passion for understanding c. One of Fresh Zealand’s senior consumer strategists, Robyn has worked across a different range of clients, markets and countries. She loves netball, tennis, and long leisurely meals with family and friends. Robyn is a consumer strategist with more than 20 years marketing and market research experience.
She leads the development and running of the Huge Picture LIVE tool which is an exciting research program Massive Picture is championing. 2 Nathan is a partner at Big Picture and one of our leading consumer strategists. 93 Having recently completed her Commerce Degree, Carina has kick started her career by joining the Big Picture team to pursue her interest in market research. She worked for one of the most highly respected health concern research agencies in London for considerable years so brings a prosperity of experience and expertise understanding business challenges especially in this field.
With over 8 years experience in sales and marketing in the FMCG industry, she joined Massive Picture to pursue her interests in market research, and is passionate about ensuring that clients have the right participants for their research objectives. 4 Robyn is a consumer strategist with more than 20 years marketing and market research experience. 9 Originally from the UK, Charlotte has worked in marketing strategy and research in London for 3 years. Carl’s immense range of experience in branding and quantitative research spans all areas of retail, service and FMCG and he personally leads several of Large Picture’s accounts
His experience in the use and implications of research client side gives Alex a holistic view of the importance of actionable and easily understandable insights. Having moved to Fresh Zealand, she is now active on Large Picture’s online research offering and enjoys turning consumer stories into actionable insights. This exposure to different people and places has given her a genuine passion for understanding cultures and customs, which is why she enjoys and excels active in research and marketing strategy. Outside of work she loves traveling, hiking around Fresh Zealand and singing soul music.
You never really grasp a person until you consider things from his point of view. Having done both qualitative and quantitative for clients and agencies gives her a holistic point of view when talking to clients. Over the years Carl has been responsible for developing a number of proprietary modeling tools that are now being worn by some of Fresh Zealand’s leading companies. When not in the office, she loves to spend time with friends and family, enjoying all that Auckland has to offer.
Originally from the UK, Charlotte has worked in marketing strategy and research in London for 3 years. This exposure to diverse people and places has given her a real passion for understanding c. One of Fresh Zealand’s senior consumer strategists, Robyn has worked across a different range of clients, markets and countries. She loves netball, tennis, and long leisurely meals with family and friends. Robyn is a consumer strategist with more than 20 years marketing and market research experience.
She leads the development and running of the Huge Picture LIVE tool which is an exciting research program Massive Picture is championing. 2 Nathan is a partner at Big Picture and one of our leading consumer strategists. 93 Having recently completed her Commerce Degree, Carina has kick started her career by joining the Big Picture team to pursue her interest in market research. She worked for one of the most highly respected health concern research agencies in London for considerable years so brings a prosperity of experience and expertise understanding business challenges especially in this field.
With over 8 years experience in sales and marketing in the FMCG industry, she joined Massive Picture to pursue her interests in market research, and is passionate about ensuring that clients have the right participants for their research objectives. 4 Robyn is a consumer strategist with more than 20 years marketing and market research experience. 9 Originally from the UK, Charlotte has worked in marketing strategy and research in London for 3 years. Carl’s immense range of experience in branding and quantitative research spans all areas of retail, service and FMCG and he personally leads several of Large Picture’s accounts
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After this, we would recommend certain strategies to reinvigorate the brands relevance. How is my brand perceived and positioned in the market? For a study of this nature we would dimensionalise the category around key consumer drivers. After this we explore where the brands in the category are positioned in relation to these drivers, which reflect both the rational and emotive dimensions of the category and brands. How do consumers engage with and perceive my category and brands? Our preferred approach is to immerse ourselves, and our clients, in the consumer experience. We have found that the closer we get to consumers the more illuminating the insights are. For many clients our tracker involves an in store component to involve real time feedback. What is the best retail layout and design? We can help you better design your in store environment to help maximise foot traffic and retail space around in store hot spots’ and ultimately remove any cold spots’. How can I price more effectively around consumer trade offs? Every consumer purchase decision requires trade offs. We can help you understand what those trade offs are, to better bundle your products and services. We can help you to understand how your brands are positioned in relation to market drivers, so that you can rationalise your brand communication and energies around different consumer strategies. Big Picture has a best in class range of specialist tools designed to extract the insight you need. Big Picture are experts at running co creation sessions and believe these are an excellent way to immerse and engage your staff with customers. Next Generation Choice Modelling is an interactive tool to model market scenarios and market share implications. Respondents are given one targeted prompt at a time, and respond by leaving clicks. Triple M Market Mix Modelling are advanced statistical techniques that isolate the variables that impact attitude and purchasing behaviour. This cost effective option provides insight into the 'whys' behind everything from brand strategy to pack testing. Big Picture’s AQUAD brand commitment tool helps measure and grow your brand loyalty. It helps you understand your customers and identifies the triggers that will help you migrate them to higher stages of commitment loyalty to increase the stickiness and salience of your brand
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