Firefly
Advertising in Auckland
www.fireflysearch.com
Remember you found this company at Infodats
(09) 390142?
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. Auckland, Auckland.Are you the owner or manager of this company?
What you should know about Firefly
It seems at first that its instant success is credited solely to 90’s nostalgia, and rapid word of mouth spread, so what can brands who don’t already have a strong presence in pop culture learn from Pok mon Go’s marketing success?. So now that we’ve got the basics out of the way what can we learn from Pok mon Go’s success? Well first of all, it’s always good to have a strong brand behind you. Pok mon Go has the advantage of tapping into some serious 90’s nostalgia, as well as hitting the younger market with a brand that’s proven it provides fun no matter what decade you grew up. Not all of us are blessed with brands that have decades of success behind them, and certainly not the power of virtual reality gaming. The youth of today has an ever increasing awareness of advertising efforts, and therefore social and word of mouth marketing works best. This doesn’t mean brands hoping to tap into this market need to rely on friends telling friends.
For brands who don’t already have a strong pop culture presence, paying social influencers to talk about your product is already a tried and true method to copy Pok mon Go’s success. One of the reasons Pok mon Go has gained so much traction online is its virtual reality function. When catching Pok mon you’re able to see the current setting you’re in, like you’re looking through a camera, except there will be a cute little Pikachu or more likely Zubat sitting there in front of you. Even if your product isn’t an augmented reality app game that is cashing in on rampant 90’s nostalgia, your brand could likely consider one or many of these marketing and product techniques to make the most out of viral marketing, and youth engagement with online activities. Too many businesses have seen a lack of measurable results, reporting, service in our industry and we are set to raise the standard.
Whether we are in suits, t shirts and jeans or overalls, we have the diversity, expertise and capacity to help businesses and organisations of all sizes succeed. We specialise in helping businesses and organizations, accelerate growth and close more deals through the online space
For brands who don’t already have a strong pop culture presence, paying social influencers to talk about your product is already a tried and true method to copy Pok mon Go’s success. One of the reasons Pok mon Go has gained so much traction online is its virtual reality function. When catching Pok mon you’re able to see the current setting you’re in, like you’re looking through a camera, except there will be a cute little Pikachu or more likely Zubat sitting there in front of you. Even if your product isn’t an augmented reality app game that is cashing in on rampant 90’s nostalgia, your brand could likely consider one or many of these marketing and product techniques to make the most out of viral marketing, and youth engagement with online activities. Too many businesses have seen a lack of measurable results, reporting, service in our industry and we are set to raise the standard.
Whether we are in suits, t shirts and jeans or overalls, we have the diversity, expertise and capacity to help businesses and organisations of all sizes succeed. We specialise in helping businesses and organizations, accelerate growth and close more deals through the online space
Social media
Services
A great seminar where we were able to impart our social media marketing wisdom upon a few fresh and eager minds. We were keen to run this event because at Firefly, we believe in the power of social media marketing to create brand awareness, loyalty, and even leads, but it’s an opportunity largely untapped by New Zealand’s small businesses. The aim of Social Media 101 was to reach out to a small group of local businesspeople and entrepreneurs, and show them the very basics of how they can reap the rewards of taking just one hour each week to get their business out there on social media. It’s a tough subject to introduce sometimes, as it’s a new arena for many marketing tool kits, but sometimes all it takes is an open minded conversation to get people excited about reaching new audiences and potential clients. Lucky for us, we had a wonderful group of eager, open minded people come to the event, who came armed with plenty of questions. Now that’s what our attendees learned, but what did we learn? Well, we received some great feedback, and I think the biggest take home for us, was the demand for information, as well as the varying level of social media expertise of our attendees. We had intended for the seminar to delve really deep into the real beginner parts of social media, but we were surprised with the varying levels of knowledge from those attending
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